"I'm still enthusiastic, and I don't have any intention of stopping now"
If you tuned into Bethesda’s E3 2019 press conference, you’ll have heard some rather enthusiastic cheering bellowing from your speakers. E3 briefings are no strangers to over-the-top screaming, but the whoops and hollers at Bethesda’s show stood out. They followed what felt like every on-stage spoken sentence, to the amusement and, it felt, sometimes annoyance of those charged with presenting games to the world.
The front row hype became something of a meme after Twitter user @theSirToasty released a video compilation showing the likes of Tango Gameworks boss Shinji Mikami and ZeniMax Online Studios studio head Matt Firor getting shouted at – repeatedly.
Clearly, the people at the front of Bethesda’s press conference were having a whale of a time. But were they marketing plants, Bethesda employees simply thrilled to see their work presented during the show, or just mega-fans?